Wines of Argentina declares ‘Malbec World Day’
|by Carol Emmas|
|Wines of Argentina is declaring a Malbec World Day that aims to celebrate the country’s core varietal through consumer and retail activity.
April 17, will mark the end of harvest with activities planned in the UK, Sweden, Netherland, USA, Brazil, Columbia, Peru and Argentina.
The promotion will focus on both the on and off-trade will aim to raise the profile of Malbec as a quality variety.
In addition, there will be a range of on-trade activities with both Argentine and non-Argentine restaurant chains around the UK taking part.