In a hot-off-the-press wine survey into 120000 US consumers use of mobile devises, Hello Vino reports that SA was last on the US consumers mind.
Hello Vino app users most frequently requested wine brand recommendations from California, with both Napa and Sonoma appearing in the top five regional requests during 2010.
Hello Vino users are primarily based in the U.S., which may contribute to the strong interest in domestic wines. Other popular countries from which consumers requested recommendations include Italy, France, and Argentina, with an increasing interest in wines from Chile and Spain.
In grocery, food and liquor stores tracked by The NielsenCompany, domestic wine sales continued to grow as of February 2010 while imports continued to struggle.
Concerning specific regions, Argentina and New Zealand emerged as growth leaders,while Italy, Australia, and France remained at the top of the list,but did not perform as well.
Order of Searches
- California 120000+ searches
- Spain 40000+ searches
- New Zealand 10000 + searches
- South Africa 6000+ searches
The red wine flavours most sort out by the US consumer section where –
- Blackberry (fruit-forward red wine)
- Cherry (fruit-forward red wine)
- Oak or Wood (dry red wine)
- Strawberries (fruit-forward red wine)
- Grape (sweet red wine)
and in white wines –
- Rosé (sweet)
- Apple (sweet white)
- Citrus (fruit-forward white)
- Rosé (light, crisp)
- Citrus (dry white)
While the most popular search terms from most to least where –
- Pinot Noir
- Pinot Grigio
SA has quite an uphill battle to remind let alone convert the US consumer to the SA style and Pinotage.