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Social Media, Wine

How to sell more #wine – simple

In an article by eHow, the ask a question and we will tell you how to do it guys, we found the below tips for farmers. Now at first sight its all a bit simple minded but on closer inspection – why not? If this is what the general consumer expects then should this not be a path followed by the crafters of great SA wine…

 

How to Buy South African Wines

By an eHow Contributor

South Africa is one of the world’s top wine producers. The Cape Winelands, in the southern part of the country, is the center of South Africa’s wine making industry. The area’s mild climate is ideal for growing grapes and wine lovers will find an excellent assortment of wines to discover.

Difficulty:
Moderately Easy

Instructions

    • 1

      Learn a bit about South African wines. South Africa wineries produce a wide variety of wines including sauvignon blanc, chardonnay, pinotage, shiraz, merlot cabernet sauvignon and port. Read John Platter’s book, “South African Wine Guide,” to learn about the different wineries and see reviews of various wines.

    • 2

      Visit your local wine stores. Depending on where you live, the options may be limited. The selection typically features wineries that produce larger quantities of wine. You are less likely to find smaller and boutique producers. Chain stores like Bevmo and Cost Plus World Market carry a good selection of affordable international wines.

    • 3

      Shop online. Visit Internet retailers that specialize in international wines. You will find a more diverse selection of wines from South Africa and have the opportunity to contact knowledgeable staff. Look for wine clubs and special offers.

    • 4

      Buy direct from the winery. Some South African wineries sell their wines online. The prices are typically quoted in the South African currency, the Rand. This is a good option if you want to buy a wine that you can’t find in a local shop or website, however you may pay a lot for international shipping.

Now as point 2 is proving a major headache for most producers why not move to point 3 and combined it with point 4? Online wines sales are growing world wide and the effectiveness and ease of entry is proven. Why then are so many cellars reluctant to embrace this new buying culture.

The consumer would like to try new wines, the cellar wants to sell at a profit and any business person worth their salt know to take the bull by the horns!

 

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