|The aim of National Wine Month is to take the average wine drinker beyond their normal wine boundaries and to explore, discover and enjoy the wide variety of wines available in the UK.
As a key element of the communication programme, the website will allow users to engage with the industry initiative, find out about events in their area, as well as learn more about wine, competitions and retailer activity.
Ian Harris, co-ordinator and chief executive of WSET and co-ordinator, said: “The aim of the ‘Make Time for Wine’ website is to engage consumers and increase their enjoyment of wine.
“To coincide with the launch of the website, the digital communications programme of the campaign is also underway, with Facebook and Twitter sites now live.
“These pages are intended to get people involved in National Wine Month and communicate via all platforms what we are doing.”
Harris added: “We are now a month away from National Wine Month and there has been fantastic support from the trade so far. There is still time for companies to get involved with the initiative and utilise the tools and information available on the trade website http://www.nationalwinemonth.org, in order to create a peak of awareness for wine in May to the benefit of their own businesses.”
See the launch of the site today http://www.maketimeforwine.org/home.htm and ask how long SA must still wait until this sort of program is started in SA to drive wine sales and awareness.