Social media guru Rick Bakas kicked of his national tour at the Hunter Valley yesterday, participating in a regional master-class that included a worldwide audience of 2.5 million people.
Twitter-users from around the world viewed #HunterWine yesterday in a digital wine-tasting phenomenon — where wine enthusiasts gather to taste and discuss wine over the web.
Local winemakers and wine writers were among those who attended the masterclass at Tyrrell’s Winery in the Hunter and helped Bakas ‘Tweet Up’. Bakas will today host the first lecture in Sydney as part of the annual series run by Wine Communicators of Australia.
Bakas is hosting this year’s two-week lecture series on the topic ‘Not using new media in 2011? Out of business by 2016’.
Coinciding with the regional ‘Tweet Ups’ in the Hunter, Yarra Valley and the Barossa, Bakas and WCA plan to help Australian wineries master social media and expand their global reach.
WCA national chief executive Jeffrey Wilkinson says whether you are an avid participator, interested watcher or active denier, social media is changing the way we think, interact and do business at an astonishing rate.
“Wineries need to be able to understand and implement social media strategies for their brands,” Wilkinson said.
“There’s plenty of opportunity for WCA and guests to come along and learn from a global thought leader in this field.
“This event is bigger than anything we have done before and will give Australian wineries some global exposure for getting involved.
“With an active USA audience in the millions let’s make the Australian Wine Industry proud by ensuring our active participation in these incredible events and telling our story to the world.
“Don’t forget to bring along a bottle of wine for the #WCATT tweet up following the lecture. You don’t need to be on twitter to get involved and have some fun.”
This event would be an interesting lesson for SA wine marketing – who will take up the challenge?