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R490 000 a bottle – why not take 2?

Two weeks ago, a bottle of Rémy Martin cognac — called the Louis XIII Grande Champagne Très Vieille Age Inconnu — sold for 50,000 euros (US$70,155); it was the highest price ever paid for a Rémy Martin.

The buyer was unidentified, but the bottle fetched its list price at a first-ever invite-only sales exhibition of alcohol in Singapore, “Master of Spirits,” organized by DFS, the Hong Kong-based duty-free retailer. Lynn A. Arce, a DFS consumer-marketing vice president, said the company plans to hold more such sales exhibits in the future.

The Rémy Martin cognac, a brand owned by French winemaker Rémy Cointreau, was on display alongside other fine spirits and wines such as a bottle of Royal Salut Tribute to Honour whiskey, which went for 278,000 Singapore dollars (US$219,964).

Augustin Depardon, a global marketing director at Rémy Martin, says that the company decided to open its heritage cellars — a rare cache of its “oldest and most refined” eaux-de-vie (fruit brandies) — for the Singapore sale because it is “a cosmopolitan city known for attracting passionate collectors.” Apart from a 2005 exhibition in Shanghai, this is the only time that Rémy Cointreau has sold a heritage-cellar bottle of brandy in Asia.

 

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