South African wine is going upmarket in a new initiative with independent retailers and restaurants, which aims to show the country’s quality and diversity in the more premium sector.
In conjunction with Harpers Wine & Spirit, a retail sampling promotion running in 20 small chain independents, restaurants and gastropubs kicks off next week. The idea is to raise customer awareness of South African wines, outside of cheaper supermarket deals.
Part of the project will also involve research and analysis of South African wines in the UK market, a round table debate between South African partners and participating off and on-trade outlets. Don Tooth, managing director of Vergelegen; Bruce Jack of Flagstone, and a senior figure from Kleine Zalze will represent their estates.
Harpers will also publish a special South Africa issue which will focus on the country as a premium player in the UK market.
Follow #harpers-sapromo on Twitter for regular updates.
The project is also sponsored by Glencarlou, Stella Organics and Distell.
Who is taking part?
- Ginger Pig, part of the Gingerman Group, Hove East Sussex
- The White Swan, in Fetter Lane, part of London’s ETM Group
- Snooty Fox Restaurant, Tetbury, Gloucestershire
- Sam’s Chop House, Victorian Chop Houses, Manchester
- Plateau Restaurant, D&D Group, Canada Square, Canary Wharf, London
- Chez Bruce, London SW17
- Blythswood Square Hotel, Town House Collection Hotels, Glasgow
- Forbury’s Restaurant, Reading, Berkshire
- Whits Restaurant, London W8
- Davys Wine Bars, Greenwich Outlet, London
- Maison Bleue, Edinburgh
- The Pigs, part of Byfords group in Norfolk
- Cambridge Wine Merchants, Cambridge
- Hennings, West Sussex
- Peckham & Rye, Glasgow, Scotland
- Spirited Wines,Edinburgh
- Soho Wine Supply, Percy Street, London W1
- D&D Group wine shop, Bluebird, Chelsea, London
- Davys Wine Shop, Greenwich, London