Online shoppers in the United Kingdom spent 5.2 billion British pounds (ZAR54 billion) in April, up 19% from the same month in 2010, according to the new IMRG Capgemini e-Retail Sales Index, released today. In April, the average U.K. online shopper spent 84 pounds (ZAR850), according to the study, conducted by Interactive Media in Retail Group, an online retailing trade group, and Capgemini, a consultancy.
The report spreads the credit for the jump in online spending last month among holidays, the royal wedding and the increasing appearances of the sun. “The rising climes drove consumers online to update their wardrobes,” the report says, noting that online apparel sales increased 32% in April year over year. The warmth also encouraged more British consumers to go online for home and garden supplies, the report adds, with sales increasing 14% compared with a year ago.
Booze, though, was the real winner for British e-commerce last month. Online shoppers spent 55% more ononline alcohol purchases last month than in April 2010, the report says. Average order values for online beer, wine and liquor sales also enjoyed a boost, with individual consumers spending 174 pounds (ZAR1800) per order, the highest level since November 2007, right before the start of the last recession, and nearly double the average order value for last April.