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business of wine

PWC warm the wine industry to ignore the #CPA at its risk

In the new 2011 PwC report on the SA wine industry Frans Weilbach was warned that the wine industry must play by the rules. 
Maybe just as important to the wine industry is the new Consumer Protection Act 
(the CPA) which came into effect on 1 April 2011. The wine industry can certainly 
not ignore this new act because the CPA applies to any product which is sold for 
human consumption, which clearly includes wine. Ignoring the CPA may not only 
lead to hefty administrative fines (up to 10% of annual turnover), but (and perhaps 
more importantly) can also do considerable harm to a business’ reputation.


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