New Partnership Blends the Soulfulness of Music, Wine and California Wine Country and Brings High-Quality, Approachable Wines to Consumers Everywhere
The Dreaming Tree wines portfolio, founded and harvested in California’s wine country, is aptly named after the Dave Matthews Band track, “The Dreaming Tree,” from the 1998 album, “Before These Crowded Streets.” The collection includes a 2010 Central Coast Chardonnay, 2009 North Coast Cabernet Sauvignon and 2009 North Coast Crush red blend, available nationwide beginning October 2011, with a suggested retail price of $14.99.
A collaborative effort between Reeder and Matthews, The Dreaming Tree wines are a reflection of the duo’s shared passion for making quality wine accessible to all.
“Dave and I wanted to make wines that are complex yet approachable – fun wines that are food friendly and available for anyone to enjoy,” says Reeder. “With The Dreaming Tree wines, we’ve combined the worlds of wine and music and have created something that we personally enjoy, and enjoy sharing with friends.”
“I just want to invite people in and there’s something about Steve that has that same quality,” says Matthews. “There’s a mutual respect that doesn’t entirely lean on my knowledge of wine or Steve’s knowledge of music – we both have our own audiences and that’s an interesting challenge. Steve can’t help but make good wine, because that’s what he loves. That is his gift.”
The Dreaming Tree wines offer consumers distinct flavors and aromas unique to California’s North and Central coasts. The 2009 Cabernet Sauvignon provides classic aromas of blackberry, cherry and dry herb notes wrapped by toasted vanilla and soft, mouth-filling tannins which are both elegant and effortless. The 2010 Chardonnay jumps out of the glass with aromas reminiscent of roasted pear, complimented by robust fruit and citrus flavors unique to the Central Coast. For the Crush – a proprietary Zinfandel and Merlot blend which shares its name with the popular Dave Matthews Band song, “Crush,” – Reeder and Matthews succeeded in creating a multi-dimensional wine with smoky notes and a pop of raspberry.
“Character and affordable quality are two things Dave and I were insistent on when creating The Dreaming Tree wines,” continues Reeder. “When you’re working with Dave, you want to make sure that whatever you’re doing has some serious soul and I am confident that The Dreaming Tree wines offer exactly that. These are wines you’re going to want to share with your favorite people.” Matthews adds, “The Dreaming Tree wines are something I genuinely feel good about and it is a project that I am honored to be a part of.”
The commitment to providing a high-value, environmentally conscious product is an important aspect of The Dreaming Tree brand. Bottles used for The Dreaming Tree wines are 50 percent lighter than the average wine bottle, resulting in a smaller carbon footprint as the wines are transported. The natural cork closure is sustainably grown, and the bottle’s label is made with 100% recycled kraft brown paper and sealed with an eco-friendly sealant.
To learn more about The Dreaming Tree wines, please visit http://www.DreamingTreeWines.com , friend The Dreaming Tree wines on Facebook at http://www.facebook.com/dreamingtreewines and join the conversation with Dave Matthews Band on Twitter – @davematthewsbnd.