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business of wine

Will #Gaga and #WOSA tie up for SA #wine?

WOSA take note – SA wine can use exposure and we think Gaga could be the ticket –

Lady Gaga, Age: 25

The eccentric singer topped this year’s Forbes celebrity list, with an estimated net worth of US$90m.

Representing the power of celebrity endorsement in the luxury wine and spirits sphere, we could have chosen a number of world-famous stars, but Gaga made the cut for being the most talked about and photographed celebrity of the moment.

Often tweeting about her love of wine to her 16m Twitter followers, the Italian American songstress could start a luxury drinks trend at the drop of one of her Philip Tracey hats.

She hasn’t yet, but she could. Will we take advantage or fall asleep at the wheel?



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