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business of wine

If you see this man be nice – he might buy a few SA #wine farms

5. Wu Fei, Age: 41

The general manager of the wine and spirits branch of COFCO, China’s largest oils and food trader, plans to aggressively expand the company’s vineyard ownership overseas on the heels of two recent purchases, with sights set on Australia and the United States.

COFCO has been expanding internationally to diversify its portfolio and compete with international brands.

It purchased Chateau Viaud in Lalande de Pomerol for US$15m in February after a previous purchase in Chile.

Sales revenue of the company’s wine and spirits business reached US$460.7m in 2010.

Wu is in charge of umbrella brand The Great Wall, China’s most famous wine brand worth €1.4 billion, which sells 120m bottles a year.



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